99.9% of entrepreneurs use Lead Magnets to capture Emails.

But most people still didn't know how to use it.

Here is everything you need to know about how to Grow an Email List by using a Simple Lead Magnet.

A Lead Magnet is a freebie that you offer to capture someone's email.

In this post you will learn:

1 - Types of lead magnets you can create
2 - Understand the Commonly used terms.
3 - Tools I used and How I designed my Leaded Magnet
4 - Rules of a Perfect Lead Magnet
5 - Ways to Get More Traffic to LM

Let's dive in.

Before we start, check out this free nano course on ADVANCED LIST BUILDING STRATEGIES.

Types of Lead Magnets you can Create

I don't want to go into detail about everything you can offer, but here is a huge list, select one or two and start creating one.

Types of Lead Magnets:

Checklist
eBooks
Training Videos
Guides
Report
Cheatsheet
Case Study
Spreadsheet
Webinars
Toolkit/Resource List
Templates
Recipes
Free Trial
Audio File
Swipe Files
Tutorial
Printable Poster
Assessment/Test
Sales Material
Catalog

Understand the Most Commonly used terms.

Opt-in: The lead magnet itself might be referred to as an opt-in incentive. In most cases, it refers to the sign-up form. When referring to conversion, some marketers use the phrase "get the opt-in."

Opt-in form: Usually, a box where a visitor can opt into the lead magnet.

Squeeze page: To persuade a visitor to accept the lead magnet by presenting an appealing page.

Conversion rate: How many individuals say "yes" to your lead magnet or paid offer out of the total number of people who see it

Tools I used to design my Leaded Magnets

Here is the list:

1. Canva
2. Photoshop
3. Elementor
4. Convetkit
6. MS Word

Rules of a Perfect Lead Magnet

a. Easy Look and Consume
b. Should have one Single aim
c. Should solve a Problem
d. Should show the Benefits
e. The offer should be aligned with your brand.

Let's dive into the details:

a. Easy Look and Consume.

A lead magnet should be concise and straightforward, not complex.

It should break the ice and spark the reader's interest.

The simpler it is to consume, the quicker they can apply it, and the simpler it will be to offer your paid goods in the future.

b. Should have one Single aim

Your lead magnet should not be an exhaustive tutorial.

The objective is to efficiently educate individuals on a specific issue and demonstrate that your products DO deliver results.

c. Should Solve a Problem

Do not attempt to educate your reader on an issue they are unaware they have.

Develop a solution for a well-known issue.

This is the most effective technique to ensure that your lead magnet is needed, will be read, and produces results.

d. Should show the benefits

The name of your free product should convey the benefit it will provide to your audience.

Example 1: Five approaches to increasing conversion rates

Example 2: Step by Step Guide to Start your Online Business.

e. The offer should align with your Brand

Ensure that the transition to your paid product is seamless

Your paid product should complement your lead magnet in a superior manner

Next, we are going to the fun part, where you will discover how you can generate traffic to your LM.

Ways to Get More Traffic to your Lead Magnet

There are so many ways, but be smart to use it.

Here are 5 ways you can use your lead magnet easily to get more emails.

1. Auto Plug a tweet once your main tweet gets a certain amount of likes.
2. Use the link in Bio
3. Side bar of your Blog
4. At the End of the Blog Post.
5. Using Instagram Stories.
6. Use on Medium/other blog posts.
Extra Tip: Don't over-promote it.

And that is it.

Share and Save for later use! Thanks as always!

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